Digital Marketing As a Career in 2024
We are in the digital era, where everything revolves around the digital world and Artificial Intelligence (AI). Whether it’s promoting your business online, being an influencer, or making a career in any field, you’ve got to be online. As we enter 2024, the number of active people worldwide using the internet is around 5.45 billion, which makes up around 67.1% of the global population. This figure shows how big the digital marketing industry will be in the future as it is increasing continuously.
Why Choose Digital Marketing as a Career
With a growing number of people having internet access worldwide, businesses now feel the importance of getting online. Everyone wants to cater to this large user base and stay ahead of the competition. This scenario is increasing the demand for the digital marketing industry worldwide. To succeed, every business has to market its products or services online, for which they need a marketing expert.
Career Opportunities
The future in digital marketing is very bright, with ongoing advancements in technology changing this industry. As businesses become eager to go online, demand for professional digital marketers has increased significantly. There are various career opportunities in this field. You can work in any industry, from e-commerce to finance, education to health and fitness, in different roles mentioned below:
SEO Specialist
Social Media Managers
Affiliate Marketer
Influencer Marketer
Content Marketers
PPC Expert
Skill Required
With the introduction and inclusion of artificial intelligence in every sphere of the internet world, digital marketers also need to update themselves with ongoing trends. You should be creative and flexible to adapt to changes like Google Algorithm updates, AI in marketing, and other updates to stay ahead of the competition.
How To Learn Digital Marketing
1. Join a Course or Workshop
You can join an online course to learn the basics and core skills like SEO, PPC, Social Media, and Content Writing. Further, you can join a company to polish your skills through practical application
2. Stay Updated and Build a Portfolio
To stay ahead of the competition, you should update yourself with the latest AI trends, Google Algorithm updates, and social media trends. This way, your strategies will always be effective and bring good results for the efforts you make. You can start working for local businesses or your projects. Further, you can build your portfolio of work delivered, having great results to showcase to future clients to get an advantage in competition.
Conclusion
Digital marketing as a career has never ending opportunities. You can work in various organizations like health, construction, beauty, finance, or any other industry you like. It depends on the skills and experience you’ve acquired in this industry that gives you the flexibility of working remotely or in an organization.
There are platforms online like Upwork, Fiverr, and Freelancer that offer good prices per hour for your work. You can build a good portfolio on these different platforms and keep getting more projects, making it a regular source of income as a freelancer.
This career can be a good choice if you are passionate about learning, AI and staying updated with technological trends.